Social Media is About the People!
Matt Goulart
The importance of Social Media
If it's not online, it doesn't exist
Social Media is a branch of marketing for our business, over the years, but specially in 2021 it has become more and more relevant, to the point of being invisible if we're not on it.
What we have to be conscious of is that Social Media is a digital store front window, and for being relevant we need to provide three things: knowing our client, sharing valuable content and engaging with them in conversations.
Social Media followers can become clients, and for it to happen, we want to create a community that grows organically, sharing the type of content that will appeal to the right people.
Know Who Your Client Is!
Social Media, as its name says, is about building relationships. But in order to do that, we don't want to meet just anybody, we want people that we can relate to and feel we can connect with. And this is something that works both ways.
Thinking about who we want to reach helps us make a better content and marketing strategy, also, it helps us choose on what media we want to broadcast our message from. Not all medias are the same or appeal to the same public.
Build a Strategy - Create - Share - Love
I have developed a 4-step
plan to help you as a
Social Media Manager
Step 1 - I've developed a group of tools, based on selling strategies and the CANVAS Value Proposition Model, that can help us define the client you want to reach, and from there, building a content, design and social media strategy that will help us reach them.
This is a way to ensure that all our efforts are going on the right direction.
Step 2 - My job as a Social Media Manager is helping you in a creative way, putting all my knowledge and abilities at your service, to create content that your client is going to love. For that, we create a story together that is going show everybody how amazing you are.
Step 3 - Part of what I do is helping you schedule and post across all the platforms that you want to be present on. This part can become time consuming for you, but with all of this out of your mind, you can devote your time to activities that help your business growth in the long term. While you do that, I can help you keep up with all the new leads and conversations that will start happening with your online community.
Step 4 - In order to help you the best way that I can, my promise is to learn about what you do and love your community as much as you do!
Do you want us to work on a project together?
Leave me a message on the Let's Be Friends! section and let's set up an online meeting to create that social media presence that you dream of.